E-Commerce and Google Business (BEG204)
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/ E-Commerce and Google Business (BEG204)
The E-Commerce and Google Business (BEG204) course equips students with essential skills to create, manage, and optimize online stores while mastering Google Business tools for increased online visibility. In today’s digital landscape, e-commerce platforms and search engine tools are vital for business growth, helping companies reach wider audiences and deliver a seamless shopping experience. Through this blog, we’ll dive into the core components of this course and the skills you’ll develop to excel in the world of digital commerce and business.
As e-commerce continues to grow, businesses require professionals with a deep understanding of online store management and visibility on search engines. Mastery in Google Business and e-commerce tools can increase customer trust, boost visibility, and improve overall user satisfaction, which are critical for business success.
The BEG204 course is designed to provide students with comprehensive E-Commerce and Google Business skills, and management practices that are in demand in the tech industry today:
Master the setup and day-to-day management of popular e-commerce platforms like Shopify and WooCommerce, enabling you to create user-friendly, attractive online stores from scratch.
Gain proficiency in SEO practices specifically designed for e-commerce sites, including keyword research, on-page optimization, and schema markup, to increase visibility and drive organic traffic.
Learn how to effectively set up and optimize a Google Business Profile, enhancing local search rankings, increasing brand visibility, and engaging with customers through reviews and feedback.
Develop skills in efficient inventory and product management, including stock tracking, automated updates, and order management, ensuring smooth operational flow.
Understand best practices for creating an exceptional user experience, from intuitive navigation to responsive design and personalized shopping experiences, which boost customer satisfaction and retention.
Get hands-on experience with Google Analytics and similar tools to monitor website performance, understand customer behavior, and analyze conversion rates, enabling data-driven decision-making.
Learn to design and implement targeted online marketing campaigns, use social media advertising, and apply pay-per-click (PPC) strategies to attract and retain customers.
Each of these skills equips you to thrive in e-commerce and digital business environments, making you a valuable asset to any organization or entrepreneurial venture in the digital space.
The E-Commerce and Google Business (BEG204) course is designed to prepare students for the dynamic digital marketplace. With the right skills and tools, you’ll be ready to boost online visibility, manage seamless e-commerce operations, and excel in today’s competitive landscape. Whether you aim to work in a corporate environment, run your own online business, or freelance, the skills you’ll acquire in this course open doors to diverse career opportunities in the digital economy.
Global University for Life Long Learning (GULL), USA
No prior experience is needed! The BEG204 course is designed for beginners as well as those looking to deepen their knowledge of online business and digital marketing tools.
Yes, BEG204 includes a practical component where you’ll learn how to set up and manage an e-commerce website, as well as use Google Business tools to attract and retain customers.
The course provides an in-depth understanding of setting up, managing, and optimizing e-commerce platforms, along with using Google Business tools to enhance online presence. Topics include digital storefronts, SEO basics, and strategies for engaging online customers effectively.
