Digital Marketing (BDM101)

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Digital Marketing (BDM101)

Course Overview

What This Course Prepares You For

Digital Marketing (BDM101) introduces students to foundational and practical skills in modern marketing, with a focus on social media, content creation, and digital campaign strategies. The course explores the marketing mix (4Ps), marketing research, and the evolution to Marketing 4.0 in a digital-first landscape.

Through social media business account setup, content creation with Canva, and hands-on digital campaign planning and pitching, students will develop the skills to launch, manage, and evaluate marketing strategies. This course prepares learners to execute basic digital marketing campaigns and contribute meaningfully in entry-level marketing roles.

What You’ll Learn

Marketing Strategies Aligned with Modern IT Workflows

Introduction to Digital Marketing

Explore essential strategies for promoting brands in the digital age.

Social Media Marketing Fundamentals

Learn how to set up and grow business accounts on Facebook or Instagram.

Content Creation for Marketing

Design eye-catching content using Canva and boost audience engagement.

Digital Campaign Planning & Strategy

Develop and pitch effective digital marketing campaigns from scratch.

Marketing in the Era of Social Media

Understand Marketing 4.0 and the evolving role of digital platforms.

Hands-On Practical Activities

From Social Media Setup to Marketing Strategy

Creating Facebook and Instagram business profiles for brand promotion.
Designing marketing visuals and posts using Canva.
Planning a digital campaign using a simple strategy framework.
Writing engaging copy for social media and online ads.
Analyzing target audiences through basic marketing research.
Drafting a content calendar for multi-platform publishing.
Setting up a Facebook ad campaign with custom targeting.
Identifying and describing the 4Ps in a real product scenario.
Researching competitors’ digital presence and strategies.
Pitching a complete digital marketing campaign as a team project.

Photo Gallery: See Learning in Action

Get a glimpse of what hands-on learning looks like!

Students engage in digital marketing activities — setting up business accounts on social media, designing content with Canva, and planning campaign strategies. Captured moments highlight learners creating promotional visuals, developing content calendars, and practicing ad setup on platforms like Facebook and Instagram. Whether brainstorming marketing ideas or pitching campaign plans, these snapshots showcase the creativity, strategy, and collaboration behind effective digital marketing in action.

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Frequently Asked Questions (FAQ)

Your Questions, Answered in Detail

Do I need any experience to join this course?

✅ Yes, a Diploma in Software Engineering or equivalent foundational knowledge is required. This course is designed for students who already understand basic software development concepts.

Will I learn how to run real digital marketing campaigns?

✅ Yes! You'll gain practical experience by setting up social media accounts, designing content, and planning digital campaigns — skills that apply directly to real-world marketing roles.

What tools and platforms will I use in this course?

✅ You’ll work with tools like Canva for content creation and Facebook Business Suite for managing pages, posts, and ads. These are widely used in today’s digital marketing industry.

Will this course help me start a career in digital marketing?

✅ Absolutely. This course builds your foundation in digital strategy, social media, and content marketing — preparing you for entry-level roles or freelance opportunities in the digital space.

Do I need prior coding experience to join this course?

No prior experience is required. The course starts with the basics and gradually builds up to more complex programming and software design concepts.