Professional Degree in Information Technology
Project Management (DPM102)
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Digital Marketing (BDM101)
Digital Marketing (BDM101) introduces students to foundational and practical skills in modern marketing, with a focus on social media, content creation, and digital campaign strategies. The course explores the marketing mix (4Ps), marketing research, and the evolution to Marketing 4.0 in a digital-first landscape.
Through social media business account setup, content creation with Canva, and hands-on digital campaign planning and pitching, students will develop the skills to launch, manage, and evaluate marketing strategies. This course prepares learners to execute basic digital marketing campaigns and contribute meaningfully in entry-level marketing roles.
Explore essential strategies for promoting brands in the digital age.
Explore essential strategies for promoting brands in the digital age.
Learn how to set up and grow business accounts on Facebook or Instagram.
Learn how to set up and grow business accounts on Facebook or Instagram.
Design eye-catching content using Canva and boost audience engagement.
Design eye-catching content using Canva and boost audience engagement.
Develop and pitch effective digital marketing campaigns from scratch.
Develop and pitch effective digital marketing campaigns from scratch.
Understand Marketing 4.0 and the evolving role of digital platforms.
Understand Marketing 4.0 and the evolving role of digital platforms.
Students engage in digital marketing activities — setting up business accounts on social media, designing content with Canva, and planning campaign strategies. Captured moments highlight learners creating promotional visuals, developing content calendars, and practicing ad setup on platforms like Facebook and Instagram. Whether brainstorming marketing ideas or pitching campaign plans, these snapshots showcase the creativity, strategy, and collaboration behind effective digital marketing in action.
