Professional Degree in Information Technology
Project Management (DPM102)
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Fundamentals of SEO and SEM (DMK105) equips you with the foundational knowledge and hands-on skills to drive traffic, improve search visibility, and run effective paid campaigns in the digital marketing landscape. You’ll learn how to differentiate SEO from SEM and understand when and how to use each to support online business goals.
Go beyond the basics with keyword research workshops, on-page SEO optimization tasks, introductory link-building techniques, and practical search ad setup labs. This course prepares you to plan and implement entry-level SEO and SEM strategies — making you confident in boosting web presence through both organic and paid search methods.
Learn to improve visibility through search engine optimization and ads.
Learn to improve visibility through search engine optimization and ads.
Build traffic using both organic and paid search techniques.
Build traffic using both organic and paid search techniques.
Discover how search tools grow online presence.
Discover how search tools grow online presence.
Understand key SEO and SEM tactics for beginners.
Understand key SEO and SEM tactics for beginners.
Start your journey with core search marketing skills.
Start your journey with core search marketing skills.
Students engage in practical digital marketing exercises — conducting keyword research, optimizing web content, and analyzing site performance with SEO tools. Visuals capture learners crafting meta tags, structuring content for better search visibility, and launching search ad campaigns on platforms like Google Ads. Through hands-on sessions, students also explore link-building strategies, set up remarketing audiences, and monitor real-time results using analytics dashboards. These snapshots showcase the development of real-world search marketing skills in action.
